We had to record out initial ideas onto a story board, this included a step by step of camera shots, angles and different settings we wanted to use in our music video. In doing this is allowed us visualise our video before we actually started to film our video. Here are the story boards, we have written notes about the camera angles and shot we wanted to do and drawn pictures to show what actions we would like to have and what setting we would like our video to be shot in.

Changes and Development..

During our planning stage of this project, we made a couple of changes to our initial ideas.

One specific change was to do with our actresses used. Initially we had chosen to use Julianna Ehren and Bonnie Collier, but due to time schedules we had to change actresses in order to start with the film production. In the end we decided to use Liberty Jeffery and Nicola Sands.

We have to change out filming scheduel from time to time, because our video it outside based we have to make sure that the weather outside is apporopriate for the video. We cant do any filming on days when it is pouring hard with rain because that whether doesnt fit in with our music video, this therefore slows down the filming process and becomes a problem when having to get it complete.

Audience Feedback..

Focus Group
As a part of auidence feedback we held a focus group with our class to see what they thought of our ideas for our video so far. Having doing this give a great idea of what peoples opinions are on our project. We presented our storyboards and out intital ideas to the group to see what they thought and if they could give us any feedback and advice on what we could change to make our video more effective.

When holding out focus group we didn't already know what we would be doing on our editing so we ask the group what they thought would suit our video in terms on editing. Here were some ideas they gave us:

• Hazy effect on the picture when having flash backs of a memory
• Have a more saturated or maybe black and white effect on the memory

Intial Ideas...

When we had chosen the song we were going to do our music video to, we had to think of ideas that we wanted to do with our video. We noted down some of the initial ideas we had for our video:

• Have our video in an outside scence


• Have flash backs of the two girls together, have it as a memory


• When we have the memory we want it to have the sunshine so it adds to the effect that it is a happy memory


• Want to include a book in the video, which is the story she is writing about herself and the girl she is in love with


• Some memories to be done by handheld camera so that it looks like the girls has videoed them both together.

Having these ideas we wanted to then think about what types of shot we would like to include in our video, as the video is about a realtionship the shot types have to be personal and close so that the auidence can get the vibe that they have a close relationship and so also they can relate to the video. Having these ideas we then discussed and wrote down the types of shots we would like to include:

• Close ups
• Mid shots
• Establishing shots
• Long Shots

Annotation of the lyrics...

As part of our research into Karima Francis and her songs we decided that together we would annotate some of the lyrics from her previous songs that she has recorded.

The lyrics we have anotated are Karima Francis- The Author. We have looked in depth as to what this song is about and have written what we think the song is trying to say.

From this song and reading the lyrics we found that she is clearly singing about another girl who she is having a realtionship with. She is expressing how she feels about her and that she has written a book of the memories they have shared together. This song is definatly love orientated and passionate about how she feels for another person in her life.

Initially our idea was to have male and female actors for our music video, but seeing as the song is really about the love between two females we then changed our mind. When annotating the lyrics we picked out cetain words that we felt was important to portray in the song. Such as 'sun, the story, smile' The reason for doing this was so we could get initial ideas of parts that we thought were important to include in the song.

As part of our research we had to analyse other music video by our chosen artist, seeing as Karima Francis didnt have any music we vidoes we had to annotate other lyrics from her songs. We chosen the song Again to annotate as it is one of the only songs she has released, here are the annotated lyric: (to see them in big just scroll over the image and they will appear in a different windows to view)

Introduction to our project...

The Brief
We were given a brief for the project that we have to work on this year. This was to create our own music video for an existing song that didn't already have one. Before creating a music video we had to research and analyse other music videos to get a general idea of particular forms and conventions.

To help us we were shown a few examples of previous years and different school's videos. By doing this we were able to see what they had created and what their ideas were for their videos. As well as looking at school videos, we also analysed music videos from different genre's. In doing so, this enabled us to view the particular forms and conventions in different genre styles of music and what each genre tended to include. When researching music videos we looked at a variety of artists including Madonna, Pink, The Script, Geri Halliwell, Beyonce and The Fray.


Group Organisation
When picking our groups we had to decide who would be partaking in each role within that group. Our group consists of Liberty Jeffery and Briony Crawford. We decided that Briony would be directing and filming the music video and I will be playing a part within the video. Having this information we then therefore had to pick a song we would like to do our music video to. The song that we both felt was appropriate and enjoyed was Karima Fancis- The Author. The reason we chose this song was because we both liked it from the moment we heard it. The song is about a story of a relationship between two people and the love that one women had for another.

After we had decided who would be doing each specific role, we then had to choose our other actress for our music video. We had to pick our actresses very carefully as they had to portray the genre of the song. The genre of our particular chosen song was acoustic soul/indie. The actresses we chose to play out the parts within the music video are Liberty Jeffery and Nicola Sands.


Target Audience
With our music genre in mind we had to make sure that our video would address our chosen target audience. During the planning of our production work we researched different music videos with a variety of genres that were targeted at different audiences. By looking at different videos and seeing the particular styles they portrayed allowed me to get a general idea of how each product aimed to attract and address their target audience.

Addressing the target audience correctly is important as the audience need to be able to relate to or find something likeable about the video in order to give them the incentive to buy the song, or music by that artist. After doing some research on the music genre of our song choice we found that our particular target audience was mainly female, ranging from teens to young adults.


Conventions
Looking at music videos that fell under the acoustic soul/indie type of genre was definately able to help us with the planning stage of our media production product. I was able to look at the conventions of music videos with a very similar genre, which helped us to apply some ideas to our own product. Karima Francis is an upcoming artist that is not yet well known and also has no music videos of her own. Because of this we looked at very similar artists like her to get some ideas, but it also gave us the freedom to be creative and choose whether or not we wanted to follow the genre's type of conventions.

For our music video we decided that we would portray the love story in a typical convention, by having male and female actors. In doing this we were initally following the conventions of a love story, even though the song was about two girls. We then thought it was appropriate to subvert the normal conventions associated with society by chosing to have two girls acting in the video instead. The reason as to why we chose to subvert conventions is because you very rarely see two girls in love in music videos, which allowed us to be different in a way.